Earth Skater Internet Marketing Articles

These Internet Marketing Articles are provided as a free resource.  Also call us at any time for assistance in choosing a marketing plan or getting your website started with Earth Skater.

• Key Marketing Strategies for your eCommerce business growth
  Learn the difference between hits, visitors, and unique visitors.
   

• Statistics Explained
  Learn the difference between hits, visitors, and unique visitors.
   

• What is SEO
  A great article about the art of search engine optimization.  What goes on behind the scenes can really make a difference in your web rankings.
   

• The Business of Affiliate Programs
  Find out how to properly manage an affiliate program as a part of your business and not just another link exchange.
   
• Marketing Directories for Link Building
  A list of free / paid directories for use in marketing your website through link building, building inks to your website.
   
• Meta Tag Optimization Tutorial
  A simple tutorial with examples of all the meta tags that you need to know to increase your search engine rankings.
   
• How to Increase Your Reciprocal Links
  In this article I show you how to improve your search engine rankings with links to your website.
   
• Search Engine Submission Tips
  Tips that any website owner can use to increase their search engine rankings on sites like Google and Yahoo.
   
• 10 Tips for Creating A Usable Website
  Take a look at this article for tips on creating a good working site with your visitors / customers in mind.
   
• 27 Quick Tips To Top Search Engine Rankings
  In this article I show you how to improve your search engine rankings using 27 quick search engine optimization tips.
   
• Turning Hits into Conversions
  An information article and must read for anyone doing business online.  Pay per click advertising will get you hits, but are you turning those hits into conversions?
   
• Search Engine Tips
  Short list of tips to get you on your way to the top.
   
• Web Browsing Behavior
  Does your website structure and navigation really matter.  This article from useit.com should get you thinking about how much fluff is too much when it comes to designing your website.
   
• Revealed: Top Two Google Ranking Factors
  In this article I reveal what I believe are the two most important ranking factors used by Google.
   
• Three Ways To Get Listed In Google
  In this article I show you three ways to get listed in Google, including one method that is virtually guaranteed to work.
   
• Affiliate Managers: Your Top Five Biggest Affiliate Program Mistakes
  In this article I will show affiliate managers the mistakes they should avoid if they want to build a successful affiliate program.
   
• How To Find Out What Keywords Your Customers Are Searching With
  In this article I show you how to capture your most targeted visitors with the search engines by discovering what keywords they search with.
   
• How To Get Free Links From Yahoo! Full Coverage
  In this article I show you a little known technique on how to submit your web site to the Yahoo! Full Coverage sections.
   
• Penn State Study Reveals The Truth Behind Search Engine User Behavior
  In this article I summarize the findings of two Penn State University researchers, who analyzed more than 450,000 Web queries submitted to the AllTheWeb search engine in a 24-hour period, reviewing users' actions in chronological order.
   
• Top 13 Tips To Creating A Professional Looking Newsletter
  In this article I show you my top 13 tips on how to create professional looking newsletters.
   
• Seven Illegal Search Engine Optimization Techniques
  In this article I discuss seven illegal, or almost illegal, search engine optimization and related techniques.
   
• Top 12 Tips To Creating Effective Google AdWords Ads
  In this article I show you my top twelve tips for creating effective Google AdWords ads.
   
• How Many Guaranteed Top Rankings Are You REALLY Getting?
  In this article I show you why most guaranteed top ranking packages offered by search engine optimization companies aren't really what they're made out to be.
   
• Are Yahoo! Sponsor Listings Worth The Investment?
  In this article I discuss a real-life case study of my marketing experiment with a Yahoo! Sponsor Listing to reveal whether it was worth the investment.
   
• How Keyword Density, Frequency, Prominence And Proximity Affects Search Engine Rankings
  In this article I explain the difference between keyword density, frequency, prominence and proximity, and how they affect search engine rankings.
   
• How To Find Link Exchange Partner Sites To Improve Your Link Popularity
  In this article I show you how to find link exchange partners to improve your link popularity rating, which in turn will improve your search engine rankings.
   
• How To Justify A Search Engine Optimization Budget
  In this article I show you how to justify a search engine optimization budget to your VP of Marketing, CFO, President, or CEO.
   
• How To Select The Best Category When Submitting To Web Directories
  In this article I show you how to select the best category when submitting to a web directory, to give your site every chance of achieving top rankings for the keywords you want to target.
   
• How The Yahoo! Directory Really Ranks Its Directory Listings
  In this article, I show you how the Yahoo! Directory ranks its listings, so you can use this knowledge to get higher rankings.
   
• Six Steps To Optimizing For Ask Jeeves
  In this article I show you how to optimize a web page for the Ask Jeeves search engine in 6 easy steps.
   
• Ten Controversial Search Engine Optimization Techniques
  In this article I discuss ten controversial search engine optimization techniques that should be used with caution, or even avoided altogether.
   
• Two Ways To Optimize JavaScripts In Web Pages
  In this article I show you how to optimize your web pages by moving your JavaScript code out of the all-important top portion of the HTML file.

General eCommerce Articles

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