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Internet Marketing & Advertising Services

Executive Summary: There is no magic to marketing your business online; simply put, it takes effective research and hard work to create web page content and build related links to your website.  Do you want to spend your time learning the ins and outs of Internet Marketing or do you want to focus on your business and what you do best?  The choice is clear; choose Earth Skater to be your partner in growing your business online.
 

Internet Marketing Requirements

Market Research
Statistics & Results Tracking
Search Engine Optimization
Unique & Updated Content
Link Building by hand
 

Internet Advertising Principals

(A.I.D.M.A)
Attention
Interest
Desire
Motivation
Action

Email Marketing / Newsletters

Create, send, and track email newsletters to customers, RSS feeds, blogs, surveys, and autoresponders.  Email marketing.

Test it out FREE for 15 days!
 

Earth Skater Internet Marketing - On-going Plans

ARTICLES - NEW CONTENT CREATION PLAN

Article Creation - creating unique, new, optimized web page content related to your business - 1 new article created each month
Increased Traffic - Increased free search engine listings & name brand recognition, each optimized article becomes a link on Google, Yahoo, MSN.
Google Base - generate and submit product feed
Earth Traffic - Real-time Website Analytics & Results Tracking ($10/mo value)

$100.00
/  month / article

PLEASE CALL TO ORDER

ARTICLES & LINKS - PLAN

Article Creation - One new optimized article created each month with your input on topic.  Each new article is a new link on the search engines to your website.
Link Building - creating in-bound links carefully by hand to your website from related websites and directories - Up to 10 links placed each month
Google Base - generate and submit product feed
Earth Traffic - Real-time Website Analytics & Results Tracking ($10/mo value)

$200.00
/  month

PLEASE CALL TO ORDER

Earth Skater Internet Marketing - A-la-carte Services

Earth Skater Internet Marketing Services & Solutions  
Message Forum - includes installation of message forum and forum integration into website design.  Easily administer form categories and topics, edit and delete forum members and posts.  Each new discussion becomes a link on the search engines.  Increase traffic to your website while giving your visitors a reason to stay on your website longer. $500.00 or $20/mo
BLOG - includes installation of Blog software and Blog page creation. Easily administer, edit, and delete Blog posts.  Each new Blog page becomes a link on the search engines.  Increase traffic to your website while giving your visitors valuable information. $350.00 or $15/mo
Chat Room - chat software installation and website chat page creation (uses third party chat service with free or paid plans) $250.00 or $10/mo
Live Person Express - Live chat enables your website visitors to click to chat with you when they need help immediately
(Live Person Click to Chat details)
from $49.00/mo
Link Exchange - link exchange system installation and website link exchange page creation (includes administrator management area) $250.00 or $10/mo
Newsletter Subscribe Page - creation of newsletter subscribe page and integration with third party email marketing service
(Email Marketing / Newsletter details)
$150.00
Google Sitemap Creation - includes one XML sitemap creation, upload of files to your website, and submission to Google, Yahoo, or MSN $280.00
Google Base Product Feed Creation - includes one XML product feed creation and submission to Google, Yahoo, or MSN $280.00
Article Creation with optimization - includes one keyword research, research of article topic, creation and optimization of one page content, relevant meta-tags (title, description, and keywords), on-site link creation (link to this new page from your web design) $140.00
Search Engine Optimization (content provided by client) - includes one keyword research, optimization of one page content, relevant meta-tags (title, description, and keywords), on-site link creation (link to this new page from your web design), and content copy writing for visitor readability $70.00
In-bound link building - includes creation of 10 in-bound links on relevant websites to your website page content and report of links created (page URL) $100.00
New graphics creation - includes creation of graphics, banners, product images, animations, etc, to clients specifications, free estimate provided before start $70.00 per hour

Content / Products / Links / Design updates - includes updates of website content, products, links page, etc. to clients specifications, free estimate provided before start

$70.00 per hour

Earth Skater Internet Advertising - A-la-carte Services

Earth Skater Internet Advertising Services & Solutions  
Google AdWords Account Setup & Advertisement Creation - includes keyword research, creation of first ad campaign, ad group creation, advertisement content copy writing, and keyword and bid selection for one keyword Also includes settings of ad run times/days, ad target location, ad on search and/or content network. $350.00
Google Advertisement Creation - includes one keyword research, creation of ad campaign, ad group, advertisement content copy writing, and keyword and bid selection for one keyword $140.00
Advertising Placement - Placement of advertisement copy and Inbound link creation from advertising venues related to your website $140.00
Press Release - Creation of press release and submission of press release to respective press release directories $70.00 per hour
Search Engine Optimization - Re-write existing advertising, website content, or product content with keyword rich SEO $70.00 per page
Keyword research relevant to your business with research report Included
Unified name brand presentation Included
Advertisement copy review and report of recommended updates Included
Earth Traffic Real-Time Website Analytics included (Track your advertising and marketing results - a $10/mo value) Included with Plans
Pay Per Click Advertising management - Management of Google AdWords, MSN, Yahoo, or other advertising venue Plan from $150/mo
   

Call 877-627-2492 to discuss your marketing plan today.
 

Online Marketing Articles - Click here to read our online marketing articles to learn about advertising and marketing your website online


Online Marketing Frequently Asked Questions

Q: How Do I Get a High Ranking?

A: There are four main steps:

1 - Use the right content and keywords on your website.
2 - Get relevant inbound links to your website.
3 - Use the right keywords in the links that refer to your site.
4 - Create relevant content / articles on your website and add/update your content regularly

Q: What is Search Engine Optimization (SEO)?

A: Search Engine Optimization (SEO) is creating a website which is search engine-friendly. This means:

  • Using the right keywords in your webpage text copy.
  • Using the right keywords in your HTML code.
  • Structuring your website navigation properly.
  • Creating your website design properly.

Q: What is Link Popularity?

A: The more votes links a website has pointing to it, the more important it is, and the higher its ranking will be. Link popularity is all about how many links you have, and how you can get more.

Q: Are Some Links Better Than Others?

A: Yes! The ideal kind of links are those that:

  • Come from relevant sites (sites which use the same keywords);
  • Come from important sites (have a high ranking);
  • Include your keyword as part of the visible link text;
  • Include varying link text (not the same link text each time); and
  • Come from a page that links to few other sites.

Q: What is Keyword Analysis?

A: Keyword analysis involves a researching your business and the benefits you offer your customers.

Q: Search Engine and Directory Submission ?

A: We recommend submitting your website to the search engines when you first optimize the domain name to get indexed faster.  Submitting to directories (dmoz.org, business.com, etc) is also essential to increase your exposure.

Q: Should I submit my site to the search engines more than once?

A: No need. Although some of the search engines allow you to do this, there's really no need.

Q: What is PageRank and TrafficRank?

A: Click here for the details about the major search engines methods to rank your website.
 


Internet Marketing Glossary

The Concept of Website Popularity:
Popular websites show up first in search engine rankings.
When someone uses a search engine they are presented with a list of the most popular websites listed in order of their page rank or popularity.

What determines website popularity?
The most popular websites have 100's of other websites linking to them and they provide unique content to their visitors in the form of products or services information and related information.

Keyword research – Our dedicated team of Keyword experts will conduct extensive keyword research into choosing your target keywords for your website as well as additional web pages based on your package. This will help drive free direct marketing traffic to your web site from all of the major search engines.

On Page SEO (Search Engine Optimization) – Our team will makes sure that your home page (or index page) of your website is optimized for proper search engine placement. We will create New Unique content for your home page that is relevant to the keyword research and placement our team performs.

Article / Content Pages Creation – Our team will be committed to creating New keyword rich content pages for your website resulting in a broader match of keywords that the major search engines will use index your site. This will in turn, create more traffic to your site. Additional optimized pages will also show the major search engines a steady growth for your website and help you to become more relevant then the competition. This will lead to the overall goal of helping your site to become an authority in your market.

On Page SEO, Unique Content added to current page – This is the same as the service we perform on the home/index page only we will perform these steps on other web pages you have already created for your website. - Our team will edit your web pages making them optimized for proper search engine placement. We will create New Unique content for your already created web pages, that is relevant to the keyword research and placement our team performs.

Ad copy review and Re-write – “If you build it, they will come”. That can not be much further from the truth. Just because you have the best created web site known to man does not guarantee sales. Just because you have an onslaught of traffic coming to your site does not mean you will receive sales. If you get traffic but do not convert sales, your Ad copy is no good. Our team of experts will test your current add copy and improve upon it to insure the highest level of success. Research shows the average web site converts between 1 to 2% of the traffic they receive to sales. We strive to improve upon this number and help to deliver the sales you need. A 2% traffic to sales rate is good but we have the expertise to continue to improve sales copy and help this conversion rate consistently grow.

Community Exposure/Authority – we want your site to be the place to go and for others in your market view as “Par for the course”. With the ethical, proprietary tactics we employ, you will be on your way to becoming the authority site in your narrow market. This will lead to you getting closer and closer (over time) to become the authority in your broad market as well. Become a community leader in your market today!!!

Directory Submission – We will manually submit your website and each individual optimized page to the relevant directories in your market as well as the major authority directories on the internet. This is a crucial step and must be done correct to avoid your site from being banned from the major search engines on the internet. Do not confuse Search Engines with directories. These are two separate things and our experts will submit to both.

Increased traffic – With the Steps performed to this point you will start to see an increase in traffic (depending on when the major search engines index your new content) due to the efforts of our team. As we continue the next steps, the increase in web traffic will remain steady; building toward a much larger number of unique visitors to your website.

Name Brand Recognition – We have already started to brand your name on the internet by the steps performed to this point. We will now begin to move faster in those efforts and perform more aggressive tactics that will lead to your site being branded. Statistics show that consumers/clients are more comfortable purchasing, and/or dealing, with known companies. We will give you the advantage over your competition to be the recognized name in your market.

Link Building (Inbound links) – This is a very crucial part in order for our system to work. Have you ever heard of Link popularity? Have you ever heard of page rank? Well look at it this way, for every keyword rich anchor text link on the internet that points to your site, you receive a vote. The more votes that you have for any given keyword the higher your site will rank in the search engines for the keyword. The higher you rank and more votes you receive, the higher in the search engine results you will appear. The higher you appear in the Search results, the more traffic you receive. Get the picture? We will get you ranked and build popularity for all the keywords our team of experts have identified and optimized your web pages for.

Increased Natural Search listings – See Above. Long Story short; All the major search engines will begin to show you some love and bring you FREE TRAFFIC from the FREE SEARCH!!!!

Unique Off page Content created and submitted – This is the holly grail that makes this process work like a fine oiled machine. We will create relevant, new, unique content about your website that is keyword rich for the same keywords we have optimized your site for. This new content will be published on other websites that are relevant to your content. Publishing these pages through out the internet is just the first part. This published content will explain your website, product, and service as well as carry a keyword rich, anchor text – back link to your website. Got Votes? Got Traffic? Well, it will increase now. Most companies charge anywhere from $75 to $125 per optimized page they create and post on these very same sites we work with. We deliver this to our clients at a much lower price as we believe all these steps are necessary to grow your business.

Press Release – We will create a press release regarding your existing product, service, or the release of a new product/service. This press release will be fully optimized and keyword rich to match your web sites optimization. Once created, we will leverage our Press release department to release the copy to the major news, information sites, and directories through out the internet. Sites such as Yahoo News will now report the release of your product or service resulting in more traffic, more votes, more links, and ultimately more sales. The best part is these new link will be indexed by the Search engines as well.

Full Site Analytics – This report will provide details as to what we have done. You will see the increase of links to your site, the increased number of indexed pages, increase in web traffic, and much more. Obviously sales will also be a good indicator to the success of the program. Please realize that our company is not in anyway affiliated with the major search engines and therefore can not guarantee the frequency as to when the index pages on the internet. We will also set up one on one consultation explaining the report to you each and every month.

Pay Per Click setup and Maintenance – Do you need traffic this second? Do you need Pay per click traffic? We will set up and maintain your pay per click accounts in order to ensure the highest level of results possible. We will generate direct market traffic to your web site instantly. Please inquire about pricing from one of our Pay Per Click Experts.

E-Commerce Solution – This is a very critical part as well. We have the best custom ecommerce shopping cart in the industry, according to our clients. Our shopping cart product pages are easily indexed by all the major search engines and will lead to more sales. Our hosting is second to none and is delivered with highest level of customer, as well as technical support.
 

 

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Updated 1/6/2009